In July 2024, the Emirati-based LuLu retail store suffered a data breach. The impacted data included 190k email addresses and associated phone numbers which were subsequently shared on a popular hacking forum. The following month, the threat of leaking the full database was carried out and a backup from October 2022 with a further 2.6M unique email addresses appeared. This data also included names, physical addresses, orders and PBKDF2 password hashes.
Quick answer — was LuLu breached?
Yes. LuLu was breached in July 2024, exposing 2,796,835 records including email addresses, names, passwords. This breach has been independently verified. If your email was involved, your data may still be at risk today. Check if you were affected.
What happened in the LuLu data breach?
In July 2024, the Emirati-based LuLu retail store suffered a data breach. The impacted data included 190k email addresses and associated phone numbers which were subsequently shared on a popular hacking forum. The following month, the threat of leaking the full database was carried out and a backup from October 2022 with a further 2.6M unique email addresses appeared. This data also included names, physical addresses, orders and PBKDF2 password hashes.
The exposed data included 6 types of personal information. Because passwords were exposed, users who reused their password on other sites are at particular risk. Learn more about what a data breach means for you.
Why was the LuLu breach so dangerous?
The LuLu breach exposed 2,796,835 records — 2.8M people whose personal data is now circulating in criminal markets.
Because passwords were exposed, attackers can use credential stuffing to automatically test your LuLu credentials against hundreds of other websites. Read more about what happens to your data after a breach.
Don't wait to find out — check if your email was exposed in this breach.
What data was stolen in the LuLu breach?
Email addresses — used for phishing attacks and credential stuffing against your other accounts
Names — used to build profiles and target you with personalised scams
Passwords — can be used to access your accounts directly or cracked to reveal your actual password
Phone numbers — enables SIM-swapping attacks and targeted SMS phishing
Physical addresses — combined with other data, used for identity theft and physical fraud
Purchases — may be combined with other breach data to build a profile for targeted attacks
Is the LuLu breach still dangerous in 2026?
Yes. Stolen data from the LuLu breach remains dangerous years after the incident. Attackers routinely compile data from multiple breaches to build complete profiles, and credentials from 2024 are still actively used in automated attacks today.
Personal information like email addresses, phone numbers, and dates of birth does not expire. Even if you changed your LuLu password, the other exposed data can be combined with information from other breaches to target you. Learn how long stolen data stays dangerous.
What to do if your email was in the LuLu breach
Change your LuLu password immediately
Log into LuLu and change your password to something strong and unique — one you have never used anywhere else.
Change any account sharing that password
If you reused this password elsewhere, change it on every affected account. Attackers test stolen credentials against hundreds of popular sites within hours.
Enable two-factor authentication
Turn on 2FA on LuLu and every important account. Even if your password is known, attackers cannot access the account without the second factor.
Check your other accounts for this breach
Run a full email scan to see every breach your address appears in — not just this one.
Check all my breaches — freeFrequently asked about the LuLu breach
How many people were affected by the LuLu data breach?
Is the LuLu breach still a risk in 2026?
How do I check if my email was in the LuLu breach?
What should I do if I was in the LuLu breach?
How this breach page is reviewed
Breach pages are built from structured breach records and reviewed for practical risk guidance by EmailLeaked. Risk labels reflect exposed data types and are intended to help readers prioritise action.
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