DemandScience by Pure Incubation
MEDIUM RISKData breach — February 2024
In early 2024, a large corpus of data from DemandScience (a company owned by Pure Incubation), appeared for sale on a popular hacking forum. Later attributed to a leak from a decommissioned legacy system, the breach contained extensive data that was largely business contact information aggregated from public sources. Specifically, the data included 122M unique corporate email addresses, physical addresses, phone numbers, employers and job titles. It also included names and for many individuals, a link to their LinkedIn profile.
search Check if you were affected — freeData exposed in this breach
What happened in the DemandScience by Pure Incubation data breach?
In early 2024, a large corpus of data from DemandScience (a company owned by Pure Incubation), appeared for sale on a popular hacking forum. Later attributed to a leak from a decommissioned legacy system, the breach contained extensive data that was largely business contact information aggregated from public sources. Specifically, the data included 122M unique corporate email addresses, physical addresses, phone numbers, employers and job titles. It also included names and for many individuals, a link to their LinkedIn profile.
The exposed data included 7 types of personal information. Learn more about what a data breach means for you.
Quick answer — was DemandScience by Pure Incubation hacked?
Yes. DemandScience by Pure Incubation was breached in February 2024. The breach exposed 121,796,165 records including email addresses, employers, job titles. This breach has been independently verified. If your email was involved, your data may still be at risk today. Check if you were affected.
Why was the DemandScience by Pure Incubation breach so dangerous?
The DemandScience by Pure Incubation breach exposed 121,796,165 records — that is 121.8M people whose personal data is now circulating on the dark web. The combination of email addresses, employers, job titles makes this a medium-risk breach that should be addressed promptly.
Don't wait to find out — check if your email was exposed in this breach now.
What data was stolen in the DemandScience by Pure Incubation breach?
Email addresses — used for phishing attacks and credential stuffing against your other accounts
Employers — may be combined with other breach data to build a profile for targeted attacks
Job titles — may be combined with other breach data to build a profile for targeted attacks
Names — used to build profiles and target you with personalised scams
Phone numbers — enables SIM swapping attacks and targeted SMS phishing scams
Physical addresses — combined with other data, used for identity theft and physical fraud
Social media profiles — may be combined with other breach data to build a profile for targeted attacks
Is the DemandScience by Pure Incubation breach still dangerous in 2026?
Yes. Stolen data from the DemandScience by Pure Incubation breach remains dangerous years after the incident. Research shows that over 65% of stolen credentials from older breaches have never been changed by the account holders. Attackers routinely compile data from multiple breaches to build complete profiles, and credentials from 2024 are still actively used in credential stuffing attacks today.
Personal information like email addresses, phone numbers, and dates of birth never expire. Even if you changed your DemandScience by Pure Incubation password, the other exposed data can be combined with information from other breaches to target you. Learn more about how long stolen data stays dangerous.
Frequently asked about the DemandScience by Pure Incubation breach
Approximately 121,796,165 user records were exposed in the DemandScience by Pure Incubation breach in February 2024.
Yes. Leaked credentials are actively used in credential stuffing attacks years after a breach. If you reused your DemandScience by Pure Incubation password elsewhere and haven't changed it, those accounts remain at risk today.
Enter your email in the free checker on EmailLeaked. We scan 12 billion+ breach records including the full DemandScience by Pure Incubation dataset and tell you instantly whether your email was exposed and what data was taken.
Change your DemandScience by Pure Incubation password immediately, change any other account where you used the same password, enable two-factor authentication on all important accounts, and monitor for phishing emails over the next 90 days.
Who was affected by the DemandScience by Pure Incubation breach?
The DemandScience by Pure Incubation data breach affected approximately 121,796,165 users who had accounts with the service. With 121.8M records exposed, this is one of the larger breaches tracked in our database of 970+ known breaches.
If you ever created an account with DemandScience by Pure Incubation or used their services, your data may have been included in this breach. Check your email now to find out. You can also read our guide on what to do immediately after a data breach.
If your email was in the DemandScience by Pure Incubation breach
Change your DemandScience by Pure Incubation password immediately
Go to DemandScience by Pure Incubation and change your password right now. Use a strong, unique password that you have never used anywhere else.
Change any account sharing that password
If you used the same password on other sites, change it on every one of them. Attackers test stolen credentials on hundreds of popular sites within hours.
Enable two-factor authentication
Turn on 2FA on DemandScience by Pure Incubation and every important account. Even if your password is known, attackers cannot get in without the second factor.
Check your other accounts for this breach
Run a full email check to see every breach your email appears in — not just this one.
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